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Home Bulletins Weekly Updates The MAPSA Connection - February 2014
The MAPSA Connection - February 2014

105 W. Allegan, Suite 300, Lansing, MI 48933 |

In This Issue
MAPSA Member Spotlight
School Spotlight: East Arbor Charter Academy

What can you do to boost and retain your enrollment? Keep your parents happy! When you listen to these parents from East Arbor Charter Academy, you'll see that the little things you do can go a long way toward making that happen.

Video by MAPSA Vice President of Communications, Buddy Moorehouse
Fighting for Equity
Funding equity will be a major focus for MAPSA this spring. UPrep Science and Math Superintendent Margaret Trimer-Hartley laid out the issues quite well in this Detroit News op-ed.
National School Choice Week
MAPSA President Dan Quisenberry was among the panelists at this event, as the state and country celebrated National School Choice Week.
Buick Achievers Scholarship Program
High school seniors or current college undergraduates interested in pursuing a career in the automotive or related industries can apply to win up to $25,000 per year. The deadline for applying is February 28, 2014. Click here for more information.
New School Development Funding Opportunities
Below are key dates for new school development:
Click here for more information on funding opportunities.
Are Your Children Safe While Online?
The Michigan Child Protection Registry is a free do-not-contact service for Michigan's families and schools to stop advertisements from reaching e-mails, mobile phones and instant messenger IDs. You can find more information and sign up at
4th Annual My Green School Art Contest!
The contest offers students in grades K-5 the opportunity to use artwork to demonstrate how their school is or could become more green. All entries are due March 31, 2014. Click here for more information.
Building Healthy Communities Program
Apply to participate in a program that fights childhood obesity by surrounding children and families with healthy eating and physical activity. Applications are due by March 14, 2014. Click here for more information.
Find out more about MAPSA's Cooperative Providers in our Virtual Marketplace by clicking on the logos below:

Hertz Logo

General Agency Logo
February 5, 2014

Which of the following appeals more to you? Which vehicle description is going to make you say, "I want to know more"?



This is the All-New 2015 Chrysler 200. Our 

next-generation midsize sedan is 

designed, engineered and built to compete with the very best vehicles in the industry.


2013 Chrysler 200 - Limited

3.6L Engine, N/A Transmission

Exterior: Billet Silver Metallic

Interior: Leather-Trim Bucket Seats

Stock Number: C919


Are you telling your school's story as the "Expression of Inspiration" or the "Limited"? Without a well-crafted message that tells the story of innovation and achievement in your school you will find yourselves with consumers not taking a second look.


I love to read a good story and one that starts with something to hook me in will inspire me to continue reading and learn more. Now don't get me wrong, I do want details (the data and stats), but it's after I am hooked that I am ready to read that in the more. Quite often we find the same situation with parents looking for schools. They want to know how your school is achieving, but first you must get their attention. MAPSA wants to help you tell your story!


In the spring of 2013 MAPSA launched, a site dedicated to empowering parents to make a choice for their child and become engaged in their education. One of the features of the site includes a listing of all the charter schools in the state. Through a radio and digital ad campaign (see sample video below), in less than a year the site has had nearly 10,000 visits. Parents are coming to our site to look at your school.


The question is, are you telling your story in the most appealing way to encourage parents to take the next step? We have included below an interview with some parents who made a choice for their child. We're hoping you can use this as a best practice for telling your story to help you build the best profile for I invite you to take a look at your profile and ask yourself if parents are going to say, "I want to know more!" 


Follow ChoicesInEd on Twitter. Like ChoicesInEducation on Facebook




Breanna Cope


Advocacy Coordinator, MAPSA
Best Practice of the Month: Tips for Increasing Enrollment

Recently, MAPSA spoke with charter school parents at Marvin L. Winans Academy in Detroit and Conner Creek Academy East

in Roseville about why they chose their school. They offered some great insight into the most important features you should be highlighting about your school to increase the number of families who seek your school out. Below are some highlights from our interviews. Click here to read more!


"What people talked about was true. My children are special needs and they support they get is beyond words."


"The interaction I experienced with my sons' teachers right away was very pleasing. I was able to email them and got responses right away. They shared my same concerns for my children; knowing we're on the same page with regard to their successes is very important."


"Test scores! What I see happening in the classroom does not reflect the scores students have. My kids work hard and are pushed to do work, but test scores for the school don't show that."


"I would describe Conner Creek Academy East as a school that takes pride in the educational success of the student."

Lansing Connection
2014-15 Budget Presentation

Governor Snyder presented his Fiscal Year 2014-15 budget today. The school aid budget overall increases funding for K-12 education by $322 million over last year's appropriation. The proposal increases the per-pupil foundation allowance by $111 for schools funded at the minimum and school districts at the maximum will receive $83 more per-pupil. The charter school maximum will be $7,278. Members should consult the Member Confidential for more detailed information on the budget.


State Testing Update

The legislature continues to take testimony on the various assessments that could be used instead of the MEAP next year. While the MDE maintains that Smarter Balance is the appropriate replacement, the legislature is continuing hearings on a number of options.


Defining Educator Evaluations

Finally, the House Education Committee began hearings on a set of bills to further define educator evaluations. While the goals of the legislation, to provide high quality educator evaluations across the state are laudable, MAPSA has serious concerns about the prescription in the bills.

Marketplace Spotlight

Have You Visited MAPSA's Improved Virtual Marketplace?

Last month we launched our improved Virtual Marketplace, providing you with a useful tool to connect you to quality resources. If you are looking to partner with a business, or are looking for a product or service to use in your school, the Virtual Marketplace has the tools necessary to assist you.


Some of the new features include:

  • The ability to send out Request for Proposals (RFP's) to providers directly from the site. It will also include tips for you to use in creating the scope of work, and other procurement resources.
  • The opportunity for MAPSA Providers to share resources with you, including best practices, tutorials, or other materials educating you on how their product or service may be a good fit for your school. Just visit their profile to access any resources they have made available to you.
  • A more advanced rating system and ability to read feedback from your colleagues on the experiences they have had with a certain provider.
  • An expanded search function, making it easier for schools to find exactly what they are looking for.

This resource is an invaluable tool for you to use when looking for most any product or service. Visit the Virtual Marketplace today!

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Michigan Association of Public School Academies | 517-374-9167 | |
105 W. Allegan
Suite 300
Lansing, MI 48933
Advocate. Support. Connect.
Our mission is to improve educational outcomes for Michigan's children by advancing quality education through choice and innovation.

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