Which of the following appeals more to you? Which vehicle description is going to make you say, "I want to know more"?
THE EXPRESSION OF INSPIRATION
This is the All-New 2015 Chrysler 200. Our
next-generation midsize sedan is
designed, engineered and built to compete with the very best vehicles in the industry.
2013 Chrysler 200 - Limited
3.6L Engine, N/A Transmission
Exterior: Billet Silver Metallic
Interior: Leather-Trim Bucket Seats
Stock Number: C919
Are you telling your school's story as the "Expression of Inspiration" or the "Limited"? Without a well-crafted message that tells the story of innovation and achievement in your school you will find yourselves with consumers not taking a second look.
I love to read a good story and one that starts with something to hook me in will inspire me to continue reading and learn more. Now don't get me wrong, I do want details (the data and stats), but it's after I am hooked that I am ready to read that in the more. Quite often we find the same situation with parents looking for schools. They want to know how your school is achieving, but first you must get their attention. MAPSA wants to help you tell your story!
In the spring of 2013 MAPSA launched ChoicesInEducation.com, a site dedicated to empowering parents to make a choice for their child and become engaged in their education. One of the features of the site includes a listing of all the charter schools in the state. Through a radio and digital ad campaign (see sample video below), in less than a year the site has had nearly 10,000 visits. Parents are coming to our site to look at your school.
The question is, are you telling your story in the most appealing way to encourage parents to take the next step? We have included below an interview with some parents who made a choice for their child. We're hoping you can use this as a best practice for telling your story to help you build the best profile for ChoicesInEducation.com. I invite you to take a look at your profile and ask yourself if parents are going to say, "I want to know more!"
Follow ChoicesInEd on Twitter. Like ChoicesInEducation on Facebook
Advocacy Coordinator, MAPSA