The best people to tell your story are the ones driving your mission daily. Create a role (or roles) within your school team to tackle the responsibility of posting on social media - and empower them to be successful by structuring a process for collecting and scheduling content on each channel.
As charter schools, our "how" is just as important as our "what." While it's important to talk about the impact you're shaping for students and families, it's even more important to talk about how you facilitated such amazing results. Was it your unique Montessori curriculum, your scenic location and emphasis on nature, your college prep program, or your parent engagement model? No matter what "it" is, you must identify and showcase your competitive advantage.
Social media posting can quickly drop to the bottom of your priority list as the school year picks up, other projects take off, and as your calendar fills up - but you can plan ahead to save yourself time. At monthly/weekly staff meetings, use that time to get input from teachers and staff members about what's happening in your school & organize them into some key categories.
Once you've got some great ideas, organize them into a calendar that your whole social reporting team can see - and mark once you've scheduled them. You can use super affordable online scheduling tools, like Buffer, to schedule a whole week's worth of posts on Monday morning.
