To those of us natives, nothing says "Michigan!" like Sleeping Bear Dunes, Mackinac Island fudge & the Paul Bunyan trophy - but for most non-Michiganders, our story is probably about Detroit's demise, the Flint Water Crisis and Larry Nassar, much of which has been virally shared on social media. Here's the bottom line: whether it's good or bad, your story will get out there - but proactively using social media to spread the good will help build a base of engaged supporters, who come to your aid when needed - as well as create a solid brand that can weather the storm when the bad stuff drops. Own your story, believe in the process.
Over her 6 years at WMAES, Kerri has driven an outstanding academic program & increased community visibility using social/digital media.
kerribarrett@choiceschools.comMichigan's Charter School Association
123 W Allegan, Ste 750
Lansing, MI 48933
Ph: (517) 374-9167