Digital advertising

Cost: $750 (12 available)

Maximize your brand visibility by participating in one on MAPSA's strategic #TakeoverProject campaigns. Through each campaign, 8 charter schools will have the opportunity to "take over" MAPSA's Instagram channel to share photos, videos and insights into a special project or element of their school - through the voice(s) of educators, students and staff in their building. Our Instagram channel is 900 followers and growing - and is a new, special platform to gain visibility with teachers, students and parents - in addition to the many MI charter accounts who are deeply engaged with our page. There are up to 3 sponsorship opportunities per campaign, and four planned campaigns during the 2020-21 year. With this sponsorship, you would get:

Cost: $1,000

Every year, MAPSA calls on our core base of charter advocates to help us close the equity gap for charter students. We utilize a refined email strategy to activate our supporters to send messages to lawmakers. As School-Aid Budget sponsor, you would receive prime visibility in an average 10 email communications, which are sent to over 30,000 charter teachers, parents, school leaders, board members and more. This package includes: 

- Up to 3 different email banner ads in an average 10 exclusive School-Aid Budget emails

Market your organization, product or service with a digital advertisement at the bottom of our monthly Charter Connect newsletter. Increasing our email subscriber list by nearly 10,000 contacts during the 2019-20 FY, we have an active email audience of over 18,700 contacts, and our industry-high engagement has earned us the prestigious All Star Award from our automated email software. This package includes: 

- A clickable banner advertisement at the bottom of one monthly newsletter

Highlight your product or service with an embedded ad on one of our editorial blogs, which are published monthly. Each editorial article receives promotion on our social media channels throughout the month, and receives referral traffic from email marketing. Your blog website ad package includes: 

- One clickable banner advertisement embedded on an editorial blog, gaining direct and referral promotion for 30 days. Your ad will remain on the editorial site for the lifetime of the blog.

Cost: $5,000 (2 available)

Every year, the MI Charter School Awards give us a platform to highlight outstanding educators in Michigan's charter schools. The top five teacher and administrator finalists are showcased on Facebook with powerful videos, which in 2019 earned over 21,000 combined vies. As either the Teacher of the Year or Admin of the Year sponsor, you would gain visibility in those videos, as well as on MAPSA's website and in emails during the 2020 Awards process. Included in this package are: