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Our Winter storytelling campaign will highlight 4-5 schools who are tackling the 2021-22 school year with uncommon spirit and perseverance. This highly visual campaign will include a high-quality photos of educators and students, and a strong editorial developed by talking to multiple school stakeholders. It will strongly mirror our Fall 2020 #thankMIteachers campaign.
Maximize your brand visibility by participating in one on MAPSA's social media “story” projects. Through each series, we give schools the opportunity to showcase the authentic, special things happening in their buildings in real time, via our “stories,” focused on two important events in the school year: starting off the school year in the fall, and graduation in the spring. Our Instagram channel is 1,000+ followers and growing - and is a new, special platform to gain visibility with teachers, students and parents - in addition to the many MI charter accounts who are deeply engaged with our page. *Please note - even though “stories” typically disappear within 24 hours, we save these to a “Highlight” which remains on our profile for the duration of the project, ensuring views for 1-2 months.
Market your organization, product or service to charter school decision makers with a digital advertisement at the bottom of our monthly Charter Connect newsletter in conjunction with a sponsored post inside the MI Charter Mastermind Network (MN), our private digital community of over 1,100 charter school professionals. We have an active email audience of over 16,500 contacts, and our industry-high engagement has earned us the prestigious All Star Award from our automated email software. This package includes:
Ad specs: .png/.jpg file with your banner advertisement. We accept the following dimensions: 1200x400 pixels, 1500x500 pixels, or 785x295 pixels + a link to either your main website or the page you want your ad to link to.
Highlight your product or service with an embedded ad on one of our editorial blogs, which are published monthly. Each editorial article receives promotion on our social media channels throughout the month, and receives referral traffic from email marketing. Your blog website ad package includes:
Ready to move forward with an advertising package, but don't have a design team on staff to make it happen? We are happy to offer in-house design on your MAPSA digital advertisements to help increase engagement with your message. The design service includes:
Every year, the MI Charter School Awards give us a platform to highlight outstanding educators in Michigan's charter schools. The top five teacher and administrator finalists are showcased on Facebook with powerful videos, which in 2020 earned over 18,000 combined views. As either the Teacher of the Year or Admin of the Year sponsor, you would gain visibility in those videos, as well as on MAPSA's website and in emails during the 2021 Awards process. Included in this package are: