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Digital advertising

Discover our unique digital advertising opportunities, and connect with us to learn more.

Winter campaign sponsor

Maximize your brand visibility by participating in our Winter 2022 digital editorial campaign. This highly visual project will earn you key visibility via email marketing, website traffic, and social media. 

#MiCharterGrad series sponsor 

Through this project, we elevate the stories of five outstanding Michigan charter grads, interviewing them and creating unique stories that we share via email and social media.

MI Charter Awards sponsor

Capitalize on our most highly-viewed digital project: the MI Charter Awards, driving key brand awareness for your organization as the MI Charter Teacher of the Year or MI Charter Admin of the Year sponsor.

Social "story" project sponsor

Maximize your brand visibility by participating in one on MAPSA's social media “story” projects. Through each series, we give schools the opportunity to showcase the authentic, special things happening in their buildings in real time, via our “stories,” focused on two important events in the school year: starting off the school year in the fall, and graduation in the spring.

Newsletter email & MI Charter Mastermind Network ads

Earn high visibility and strong click rates with a digital banner ad in our monthly Charter Connect newsletter.

Blog website ads

Market your organization with an embedded advertisement in one of our editorial blogs, gaining traffic from both social media and email marketing.

Design services

Looking to move forward with an advertising package but need design support? Let MAPSA's experienced designers help bring your message to life!

Winter brand campaign

Cost: $4,000 (4 available)

Our Winter storytelling campaign will highlight 4-5 schools who are tackling the 2021-22 school year with uncommon spirit and perseverance. This highly visual campaign will include a high-quality photos of educators and students, and a strong editorial developed by talking to multiple school stakeholders. It will strongly mirror our Fall 2020 #thankMIteachers campaign.

  • Clickable banner ad on one of the story pages + your logo in the first 6 seconds of the story video, shared on MAPSA’s website, social media pages, and inside the MI Charter Mastermind Network
  • “Meet the sponsor” button promotion on our homepage slider for 1 week
  • Logo promotion along with other sponsors on campaign launch email, sent to over 16,500 people
  • Social media mention along with story promotion on Facebook, Twitter & Instagram
  • Promotion alongside the story as a featured post in the MI Charter Mastermind Network (700+ educator members)
  • Along with free access into our MI Charter Mastermind Network, you’ll get inside access to key conversations, topics, and issues that charter decision makers face every day.
  • An invitation to join the MAPSA Provider Marketplace ($200 annual listing value), a space where you can share a listing of your company/services and identify a contact person for interested charter school decision makers

#MiCharterGrad series sponsor

Cost: Premier $3,500 (1 available), Gold $1,000 (5 available)

Social "story" project sponsor

Cost: $750 (6 available)

Maximize your brand visibility by participating in one on MAPSA's social media “story” projects. Through each series, we give schools the opportunity to showcase the authentic, special things happening in their buildings in real time, via our “stories,” focused on two important events in the school year: starting off the school year in the fall, and graduation in the spring. Our Instagram channel is 1,000+ followers and growing - and is a new, special platform to gain visibility with teachers, students and parents - in addition to the many MI charter accounts who are deeply engaged with our page. *Please note - even though “stories” typically disappear within 24 hours, we save these to a “Highlight” which remains on our profile for the duration of the project, ensuring views for 1-2 months.

 
  • Prime visibility on the first "slide" of the campaign's feature highlight, with a link to your organization's Instagram page
  • An invitation to join the MAPSA Provider Marketplace ($200 annual listing value), a space where you can share a listing of your company/services and identify a contact person for interested charter school decision makers
Available series: 
  • Back to school social stories highlight (3 available) $750 each (August/September)
  • #Graduation Day social stories series (3 available) $750 each (May/June)

Newsletter email & MI Charter Mastermind Network ads

Cost: $1300 (11 available)

Market your organization, product or service to charter school decision makers with a digital advertisement at the bottom of our monthly Charter Connect newsletter in conjunction with a sponsored post inside the MI Charter Mastermind Network (MN), our private digital community of over 1,100 charter school professionals. We have an active email audience of over 16,500 contacts, and our industry-high engagement has earned us the prestigious All Star Award from our automated email software. This package includes:

  • A clickable banner advertisement at the bottom of one monthly newsletter
  • An invitation to join the MAPSA Provider Marketplace ($200 annual listing value), a space where you can share a listing of your company/services and identify a contact person for interested charter school decision makers
  • With your sponsored post, you’ll be invited to create a marketing post inside the MI Charter Mastermind Network, which our team will save to the “Featured Content” section of the network for 7 days. This post can include a photo or Youtube video, 2-3 sentences of your choice, and a link of your choosing (if applicable), promoting your product/service. You can recycle your newsletter ad for this post, however we recommend curating it for the MN specifically, and will offer guidance and coaching on this. *More information will be provided on joining the MN and publishing your featured post.
  • Along with free access into our MI Charter Mastermind Network, you’ll get inside access to key conversations, topics, and issues that charter decision makers face every day.

Ad specs: .png/.jpg file with your banner advertisement. We accept the following dimensions: 1200x400 pixels, 1500x500 pixels, or 785x295 pixels + a link to either your main website or the page you want your ad to link to.

Blog website ads

Cost: $500 (22 available)

Highlight your product or service with an embedded ad on one of our editorial blogs, which are published monthly. Each editorial article receives promotion on our social media channels throughout the month, and receives referral traffic from email marketing. Your blog website ad package includes:

  • One clickable banner advertisement embedded on an editorial blog, gaining direct and referral promotion for 30 days. Your ad will remain on the editorial site for the lifetime of the blog
  • An invitation to join the MAPSA Provider Marketplace ($200 annual listing value), a space where you can share a listing of your company/services and identify a contact person for interested charter school decision makers
 
Ad specs: .png/.jpg file with your banner advertisement. We accept the following dimensions: 1200x400 pixels, 1500x500 pixels, or 785x295 pixels + a link to either your main website or the page you want your ad to link to.

MASPA design services

Cost: $250

Ready to move forward with an advertising package, but don't have a design team on staff to make it happen? We are happy to offer in-house design on your MAPSA digital advertisements to help increase engagement with your message. The design service includes: 

  • A consultation, via phone/email/face-to-face depending on your location and preference, to review your target audience, message and design goals 
  • A high-resolutio design to be used in one of our digital advertising packages
  • A copy of the design for you to use in future advertising endeavors

MI Charter Awards sponsor

Cost: $5,000 (4 available)

Every year, the MI Charter School Awards give us a platform to highlight outstanding educators in Michigan's charter schools. The top five teacher and administrator finalists are showcased on Facebook with powerful videos, which in 2020 earned over 18,000 combined views. As either the Teacher of the Year or Admin of the Year sponsor, you would gain visibility in those videos, as well as on MAPSA's website and in emails during the 2021 Awards process. Included in this package are:

  • Your logo alongside other Awards sponsor logos on marketing/announcement emails
  • Your logo on one of the sliding header images on our Awards website page
  • Your logo embedded on all five of the teacher OR admin finalist videos promoted on Facebook (alongside your co-sponsor if applicable)
  • A shoutout to your company’s social media profile alongside promotion of our finalist profiles (with all five of the profiles you’re sponsoring)
  • A shoutout on the Mastermind Network alongside promotion of our finalist profiles (with all five of the profiles you’re sponsoring)
  • Along with free access into our MI Charter Mastermind Network, you’ll get inside access to key conversations, topics, and issues that charter decision makers face every day.
  • An invitation for up to 2 employees to our Awards finalist ceremony in Lansing, MI
  • An invitation to join the MAPSA Provider Marketplace ($200 annual listing value), a space where you can share a listing of your company/services and identify a contact person for interested charter school decision makers

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