- About Us
- About MI Charters
- What You Can Do
- For Schools
Maximize your brand visibility by participating in one on MAPSA's strategic branding campaigns. Throughout the year, we elevate groundbreaking charter success stories, engaging our complete base of digital followers via email, web and social. With this package, you will receive prime visibility on social media, email marketing and website promotion alongside our feature stories for 30 days. Included in this package are:
- A link to your website on our website homepage image for 30 days
- Your clickable advertisement embedded in the feature story article
- Your logo on social media posts tied to a feature story
- Your ad at the bottom of the feature story email
*Branding campaign slots vary year to year, please contact us for a list of available opportunties.
Every year, MAPSA calls on our core base of charter advocates to help us close the equity gap for charter students. We utilize a refined email strategy to activate our supporters to send messages to lawmakers. As School-Aid Budget sponsor, you would receive prime visibility in an average 10 email communications, which are sent to over 30,000 charter teachers, parents, school leaders, board members and more. This package includes:
- Up to 3 different email banner ads in an average 10 exclusive School-Aid Budget emails
To dispell common and frustrating myths about charter schools, we create annual social shareable videos that help spread awareness and truth during the months surrounding the School Aid Budget cycle. Last year, the series reached nearly 12,000 users on Facebook alone, generating over 1,000 engagements, not including engagement on other social channels. As a #FactFriday sponsor, your package includes:
- Your logo featured in the first eight seconds of one of the videos, the timeframe with the highest watch percentage on Facebook.
Market your organization, product or service with a digital advertisement at the bottom of our monthly Charter Connect newsletter. With an email list of over 37,000 active charter stakeholders, and industry-high engagement, we earned the prestigious All Star Award from our automated email software. This package includes:
- A clickable banner advertisement at the bottom of one monthly newsletter
Highlight your product or service with an embedded ad on one of our editorial blogs, which are published monthly. Each editorial article receives promotion on our social media channels throughout the month, and receives referral traffic from email marketing. Your blog website ad package includes:
- One clickable banner advertisement embedded on an editorial blog, gaining direct and referral promotion for 30 days. Your ad will remain on the editorial site for the lifetime of the blog.
Ready to move forward with an advertising package, but don't have a design team on staff to make it happen? We are happy to offer in-house design on your MAPSA digital advertisements to help increase engagement with your message. The design service includes:
- A consultation, via phone/email/face-to-face depending on your location and preference, to review your target audience, message and design goals
- A high-resolutio design to be used in one of our digital advertising packages
- A copy of the design for you to use in future advertising endeavors