Change their minds

Be great, then talk about it

As a movement, we know that our charter schools are creating amazing opportunities for students and families, but we aren't spending enough time talking about it. Our long-term success is dependent not just on academic performance, but also our ability to build meaningful relationships with media, lawmakers, neighbors and community influencers - and the best way to do so is by telling your story. What unique experience are you shaping for kids? What impact is it having? Who are the faces of your school? By sharing the answers to those questions, you can build critical connections with those influencers who can impact your school, and build engagement with your community. And how do you get your story out there? Harnessing the power of digital and social media.