As communicators, it's our job to find the best stories - but then what? How do you use those great stories to change public perception, or influence your local lawmaker? Simply put, great storytelling demands a consistent, powerful brand. It means looking at those great stories and defining what sets you apart, then finding more and more stories that fit the mold, and finally sharing them with common, meaningful messaging that makes people listen. Here in MI, we call that "Pure Michigan" - a beautiful vision of saltless lakeshores, narrated by Tim Allen, highlighting everything 'up north.' 80% true, 20% questionable, 100% successful.
Grace brings a keen eye for visual design and brand storytelling to MAPSA's communications team.
gnoyola@charterschools.orgMichigan's Charter School Association
123 W Allegan, Ste 750
Lansing, MI 48933
Ph: (517) 374-9167