As Michiganders, we know that context is EVERYTHING. From 'party stores' to 'pasties' to 'pop,' we're a little different - and for outsiders it can be pretty confusing, so clear communication is a must. The same rules apply for those of us in the charter world, because our success is dependent on making meaningful connections with our neighbors, lawmakers, state officials & media - many of whom can be pretty hard to reach. That means not just telling your story, but knowing who's listening so you can adapt your message for maximum impact.
Becky has spent nearly 10 years with MAPSA, and is a master relationship builder and marketing guru.
bcarlton@charterschools.orgMichigan's Charter School Association
123 W Allegan, Ste 750
Lansing, MI 48933
Ph: (517) 374-9167